Overview

Written by

Jacob Jones

Category

Design

Read time

10 minutes

Date

April 19, 2025

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Framer, Webflow, or custom code? Our honest thoughts

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Introduction

In today’s fast-moving digital world, choosing the right platform for building a website can feel overwhelming. Between visual builders like Framer, versatile tools like Webflow, and the traditional approach of custom coding, each path comes with its own strengths and trade-offs. At [Your Brand], we’ve explored all three — not just to test them, but to truly understand how they shape the design and user experience.

Designing with Framer

Framer is perfect for designers who value speed, visuals, and animation-first design. With Framer’s drag-and-drop interface and built-in motion tools, you can quickly create sites that feel alive. It’s especially powerful for portfolios, startups, and brands that want modern interactions without heavy coding.

  • Pros: Fast prototyping, smooth animations, easy publishing.

  • Cons: Limited customization compared to full code.

Why Webflow stands out

Webflow sits in the middle ground — it’s flexible enough for designers yet powerful enough to hand over production-ready sites. It’s loved by freelancers and agencies because it allows near-pixel-perfect design with CMS support, while also giving room for responsive control.

  • Pros: Clean output, CMS integration, scalability.

  • Cons: Learning curve for beginners, advanced interactions need practice.

The custom code approach

Custom coding remains the gold standard when absolute flexibility and performance are needed. If you want complete control over every pixel and interaction, coding with React, Next.js, or vanilla HTML/CSS/JS is unmatched. The trade-off is time, resources, and maintenance.

  • Pros: Unlimited customization, no platform limits, performance control.

  • Cons: Slower to build, requires developer expertise, ongoing updates.

Conclusion

So, which is “best”? The honest answer is: it depends on your needs.

  • If you want speed and modern animations → Framer.

  • If you need scalability and CMS-driven content → Webflow.

  • If you demand full control and custom functionality → Custom Code.

At the end of the day, the right choice is not about the tool itself, but how well it fits your goals, your audience, and your resources. That’s why we always recommend picking the option that balances creativity, functionality, and growth.

Your brand deserves better. Ready to rise?

London Office

15 Bateman Street, Soho, City of Westminster, London W1D 3AQ, UK

Dubai Office

Bay Square, Building 7, Al Asayel Street, Business Bay, Dubai, UAE

Your brand deserves better.

Ready to rise?

London Office

15 Bateman Street, Soho, City of Westminster, London W1D 3AQ, UK

Dubai Office

Bay Square, Building 7, Al Asayel Street, Business Bay, Dubai, UAE

Create a free website with Framer, the website builder loved by startups, designers and agencies.